Job Description

Job Title: Amazon Channel Specialist

Division: Consumer Products Division, Culligan Retail NA

Location: Hybrid, Rosemont, IL or Remote

Manager: Sr. Manager, eCommerce Marketplaces

Description: We are seeking an experienced Amazon Channel Specialist to join our dynamic eCommerce marketplace team. This role will focus on optimizing and the daily management of our Amazon marketplace presence, specifically through the creation and optimization of Product Detail Pages (PDP), backend operations, advertising, and marketplace support. The ideal candidate will have a deep understanding of Amazon’s Seller Central and Vendor Central platforms, as well as a passion for driving sales and improving product visibility through strategic content and data-driven insights.

Responsibilities:

PDP & Content Management :

• Manage and optimize Product Detail Pages (PDP) to improve search ranking, visibility, and conversion rates.
• Create and maintain high-quality content, including product titles, descriptions, images, bullet points, and keywords that align with Amazon SEO best practices.
• Develop and implement A+ Content (Enhanced Brand Content) and manage storefronts to drive brand consistency and customer engagement.

Marketplace Operations :

• Manage day-to-day operations within Amazon Seller Central or Vendor Central, including inventory management, pricing strategies, order fulfillment, and account health monitoring.
• Troubleshoot and resolve any issues related to product listings, account health, or performance notifications in accordance with Amazon's policies.
• Coordinate with supply chain and logistics teams to ensure timely product availability and prevent stock-outs.

Amazon Advertising & Promotions :

• Develop, execute, and optimize Amazon PPC (Pay-Per-Click) campaigns, including Sponsored Products, Sponsored Brands, and display ads to drive traffic to PDPs.
• Monitor, analyze, and report on advertising performance metrics such as ACoS (Advertising Cost of Sale) and ROAS (Return on Ad Spend), making data-driven adjustments to campaigns for optimal performance.
• Leverage Amazon's promotional tools, including Lightning Deals, Coupons, and Promotions, to increase product visibility and sales.

Data Analysis & Reporting :

• Analyze marketplace performance metrics (sales data, conversion rates, traffic, ACoS, etc.) to identify trends and insights for optimization.
• Develop and present regular performance reports and action plans to improve sales, product visibility, and overall channel performance.

Collaboration & Support :

• Work closely with internal teams, including marketing, sales, product management, and supply chain, to ensure seamless execution of marketplace strategies and campaigns.

Qualifications:

Education : Bachelor's degree in Marketing, Business, or related field (or equivalent experience).

Experience : 2+ years of experience managing Amazon Seller Central or Vendor Central accounts with a focus on content optimization, advertising, and sales growth.

Skills :

• Proficient in managing Amazon PDPs, creating A+ Content, and optimizing listings for SEO.
• Strong knowledge of Amazon’s backend tools, including inventory management, order processing, and data feeds.
• Experience with Amazon Advertising (PPC, Sponsored Products, Sponsored Brands).
• Excellent analytical skills, with the ability to interpret data and make actionable recommendations to improve performance.
• Familiarity with third-party Amazon tools (e.g., Stackline, Jungle Scout, Keepa) is a plus.
• Proficient in Excel (advanced formulas, pivot tables) and/or other data analysis tools (e.g., Tableau).

We offer competitive compensation including base plus bonus & benefits including:  Medical, Dental, Vision, Life Insurance, Disability, 401(k), Parental Leave, PTO, Additional voluntary benefits.

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