Copywriter Job at Madison Area Technical College, Madison, WI

  • Madison Area Technical College
  • Madison, WI

Job Description

Full job description

Current Madison College employees must apply to the internal career site by logging into Workday

Job Posting Date:

June 14, 2024

Application Deadline:

Salary Information:

$58,975 - $73,713


Creative Team

Job Description:

Madison College has an exciting opportunity for a creative individual to join our Marketing Department as a Copywriter. This individual will create on-brand, connected content across a variety of platforms ranging from—but not limited to—website content, print and digital marketing materials, paid social media, video scripts, emails and presentations.

As a member of the Marketing Team, you will collaborate with team members to concept, develop and implement digital and print advertising campaigns, web content, video scripts and more that market the college's brand promise and unique selling points to a wide variety of audiences. You will write within the Madison College brand voice to strengthen and progress Madison College's reputation and brand image by ensuring the production of consistent, genuine and engaging high-quality marketing deliverables.

This position combines writing expertise in marketing and advertising applications with the ability to provide clear and informative content on Madison College’s website. The Copywriter will have extensive input into content created to support the strategic marketing plan and will be continuously tasked with exploring new trends and approaches to meet our audiences where they are.

This is a full-time, 52-weeks per year position, general working hours are Monday through Friday from 8:00am – 4:30pm. Currently this position is hybrid, with 2-3 days on campus and the remainder virtual.

Madison College’s dedication to promoting equity, inclusion, and diversity is reflected in our Mission, Vision, and Values. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design, and deliver solutions. We value the ability to serve students from a broad range of cultural heritages, socioeconomic backgrounds, genders, abilities, and orientations. Therefore, we seek applicants who demonstrate they understand the benefits of diversity in a higher education community. Hiring a diverse workforce that mirrors our student population is more than just a commitment at Madison College—it is the foundation of what we are striving to do. Come be part of our great team!

Madison College offers an excellent benefits package including vacation, holidays, health/vision/dental/life insurance options and participation in the Wisconsin Retirement System (WRS).

This position will be open until filled, with a first consideration date of July 7, 2024, at 11:59 pm. After this date, the recruitment may close without further notice. Interested applicants are encouraged to apply as soon as possible.

Required documents (3)

  • Resume
  • Cover Letter
  • Writing Examples
  • Failure to include required documents by the first consideration date will RESULT IN THE DISQUALIFICATION OF YOUR APPLICATION.

Essential Responsibilities:

  • Creates copy for promotional materials such as: banners, flyers, posters, postcards, etc. for marketing and college initiatives.
  • Performs content audits and suggests edits for existing copy for promotional materials and web pages to align with brand identity.
  • Creates copy for online publication and web assets such as paid social media, video scripts, radio scripts, landing, and event pages.
  • Collaborates with marketing team and internal/external stakeholders to establish voice, tone, and language for all projects. Works closely with the Communications team to ensure alignment with the external communications strategy and consistency across all collegewide messaging.
  • Maintains a commitment to the college mission, vision, and values.
  • Other duties as defined by department, college, or officials.

Knowledge, Skills & Abilities:

  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Exceptional writing and storytelling abilities, with a keen eye for detail and a strong command of grammar and punctuation.
  • Understanding of content marketing strategies and tactics to engage target audiences and drive applications.
  • Demonstrated ability to conceptualize and execute content strategies that align with marketing goals and objectives by researching and gathering information from various sources to support content creation.
  • Strong project management skills to juggle multiple deadlines and deliver high-quality content on time.
  • Proficiency in writing and editing copy for various platforms, including websites, social media, email campaigns, and print materials and the ability to tailor messaging to different audiences while maintaining brand consistency.
  • Adaptability and flexibility to thrive in a fast-paced environment and embrace feedback for continuous improvement.

Minimum Requirements:

  • Bachelor’s Degree or equivalent working experience. *Experience used as an equivalent of an educational requirement is in addition to any experience required by the position.
  • Two (2) years of work experience directly related to the skills required for successfully performing the duties of this position.

Madison College does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term.

If you are experiencing application issues, please contact us at the Talent Acquisition email

or HR hotline (608) 246-6900.

To ensure that emails from us regarding your application do not go to your spam folder, please add the domain as a safe sender in your email.

Madison Area Technical College does not discriminate on the basis of race, color, national origin, sex, disability or age in employment, admissions or its programs or activities. Madison College offers degrees, diplomas, apprenticeships and certificates in Architecture & Engineering; Arts, Design & Humanities; Business; Construction, Manufacturing & Maintenance; Culinary, Hospitality & Fitness; Education & Social Services; Health Sciences; Information Technology; Law, Protective & Human Services; Science, Math & Natural Resources; and Transportation. Admissions criteria vary by program and are available by calling our Enrollment Office at (608) 246-6210 or (800) 322-6282 Ext. 6210. The following person has been designated to coordinate Title IX of the Education Amendments of 1972 and Section 504 of the Rehabilitation Act of 1973 and to handle inquiries regarding the college’s nondiscrimination policies: Lisa Muchka, Compliance Coordinator, 1701 Wright Street, Madison, WI 53704 (608) 246.5221

Job Tags

Holiday work, Full time, Apprenticeship, Work experience placement, Remote job, Work visa, H1b, Monday to Friday,

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